Michael Baier's Interview: A State-of-the-Art Guest Experience

Michael Baier has an extraordinary career in hospitality and is a forerunner for change in the industry. Currently the general manager of Stanford Court Hotel in San Francisco, he knows that the success of a hotel today is centered on enhancing guest experience through surpassing the individualized expectations of each customer. And at Stanford Court, they manage this experience as an art. To underscore this objective, locality is placed front and center. Michael shows that incorporating local brands, local artists, and local companies is essential to tell the story of the city and give a unique insider experience. Daylighted had the great pleasure of interviewing him.

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Hospitality trends for 2016

For 5 years, the economic health of the hospitality sector has never been better; the demand has been growing, the offer has been increasing, and the KPIs of most of the hotels have been improving year after year.  In November 2015, Marriott International acquired Starwood Hotels and Resorts, leading the trend of major mergers within the hospitality industry. Looking ahead to 2017, Millennials represent the crucial consumer group. These guests, ages 20 to 35, will replace baby boomers, who currently hold that distinction. This shift in consumer segmentation means a shift in consumers’ habits, which are moving towards increased technology, mobile devices, and customized experiences.

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The 2016 challenge: empower your guests

 Today’s hotel guests have little in common with the guests of just a decade ago. Today’s travelers are digital natives with increased mobility thanks to their constant access to smartphones, tablets, and phablets. They are insta-travellers who want total control over their travel experience. Savvy hotel managers know that the best way to keep these travelers satisfied is by empowering them.

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