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Going Boutique: How Major Hotels are Riding the Trend to Stay in the Game

On the site of the historic Portland Press Herald building in Maine, Portland's first boutique hotel opens its doors in May 2015. The design promises to be out-of-the-ordinary, with references to the old newspaper business--a letterpress wall sculpture at the lobby, and guestrooms inspired by a 1920s journalist's office--as well as local art displayed throughout. The Press Hotel is the newest pearl in the growing string of Marriott International's boutique hotel brand, Autograph Collection. It is also another sign of how large chains are evolving to survive in a market increasingly dominated by the millennials.

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