Les 40èmes Rugissants by Joel Boucquemont

Joel Boucquemont

Oakland, CA - United States


Hello there, here is how it all got started..

.. A few years back, while on a trip where we were expecting to see exotic wildlife I made a very intriguing and fascinating discovery that utterly changed my artistic life. That discovery is called Pareidolia.

While the birds were stubborn and were a no show I realized by looking at the surface of the water that the "Exotic" was everywhere around me and especially in the most overlooked spaces. And Here it was .. My first face staring at me from a floating leaf! .. and the second ... ect

Since then it has evolved into a fully blown emotional collection and thanks to the interest and playfulness shown by the people surrounding me I have been on a Safari every day.

I hope you enjoy the tour but mostly I hope you play the game. These pictures come ego free since I just found them. They are here for you to connect with your childhood"s sense of wonderment again. "Un-incombered by the thought process" that intimidates most viewers to the arts these days.

Just take it easy, have a drink and enjoy the ride.

As in the words of the philosopher Roy Batty (a Nexus 6 replicant): "You would not believe the things I have seen"

Artist statement

PareidoliArt - When life imitates art

This series of photographs is a celebration of our innate thirst for wonder, our ability to conjure up stories and drama out of thin air. Out of random paint cracks and other accidental compositions, out of nothing really but our own desire to be awestruck, we find narratives and meaning.
Although they are universal in their very nature, it has become clear to me that, as in a Rorschach test, we all project our very own emotions and memories onto their reading. A tiny paint crack on a wall becomes the creepy monster under your childhood bed. A rustblot on a dumpster becomes the iconic poster from “The Shining”

Besides the images themselves, what fascinates me the most about PareidoliArt, is its power to re-capture our eroded childlike sense of wonderment.
Witnessing the smiles it brings to the most hardened of adults I encounter, seeing their joy at discovering the strange little creatures hidden among us, just fills me with deep satisfaction.


I am a French artist who has made my mark as an eclectic concept artist in the videogame industry in the San Francisco Bay Area and fairly recently turned my eye to this hybrid artistic project of photographing these natural, random works of art found in everyday objects and scenes.

Some of my personal and professional artwork has been exhibited in galleries in London (Soho House), Paris (Gallerie Arludik), Chicago (Echo Gallery), San Francisco (Vorpal Gallery) and Nolay (Gallery Esperanto).


"If you look at any walls spotted with various stains or with a mixture of different kinds of stones, if you are about to invent some scene you will be able to see in it a resemblance to various different landscapes (…) and strange expressions of faces, and outlandish costumes, and an infinite number of things which you can then reduce into separate and well conceived forms."
Leonardo da Vinci

Local shows


Etsy.com - Search for: Getjojo

Parisoma - 169 11th St, San Francisco

Joel Boucquemont - Album: When life imitates art - Verticals Displays

Joel Boucquemont - Album: When life imitates life - Horizontal Displays

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